Huboo and Bristol Sport in Historic Principal Partnership

In a unique and historic UK-first, Huboo and Bristol Sport have announced a groupwide partnership which will see Huboo as the principal partner for all FIVE of Bristol Sport’s professional sporting teams.

Huboo will be Principal Partner to all the teams of Bristol Sport:

⇒ Bristol City Football Club
⇒ Bristol City W.F.C.
⇒ Bristol Bears
⇒ Bristol Bears Women
⇒ Bristol Flyers

Setting the Standard

Given the breadth of the groupwide agreement, and both Huboo and Bristol Sport being headquartered in the same city, the deal is unique in nature and the first of its kind in the UK.

It sets the standard for sporting partnerships going forward. It will also be the first time that all five of the group’s professional teams will have one unified front of shirt partner.

It’s a truly authentic partnership that works on many levels due to the synergies between Huboo and Bristol Sport, from our respective and rapid growth to our commitment to supporting local communities and making Bristol proud.

Official Fulfilment Partner

As part of the agreement, Huboo are the official fulfilment partner of Bristol Sport, handling all the fulfilment of online orders for kits, merchandise, and season tickets. We had some special guests helping to get Bristol City shirts into the hands of some lucky fans during the summer in 2022.

Sportswear Fulfilment

We work with a number of sports clubs to handle their kit, merchandise, and season ticket fulfilment, helping them succeed off the pitch so they can focus on success on the pitch. If you are interested in how we can help professional sports teams access world-class fulfilment, get in touch!

On the Same Team

Together we will be able to make a highly positive impact in the South-West. As Bristol-based enterprises, we both have an affinity for our region and together we can make a positive impact in the area both professionally and socially through business ventures and charity events.

Martin Bysh, Co-Founder & CEO, Huboo:

“As Huboo continues to grow at pace and our expansion across Europe accelerates, we’re delighted to announce our position as Principal Partner to Bristol Sport in a collaboration which has such strong ties to our founding roots.

“Huboo’s core values are perfectly aligned with those of Bristol Sport’s and together we aim to raise the bar for what is possible with a partnership of this scale. It’s an exciting time for both Huboo and Bristol Sport. We have a shared vision of making Bristol proud.”

Huboo are pictured as Principal Partner across all of Bristol Sport’s clubs for the 2022/23 seasons, on February 14, 2022 at Ashton Gate Stadium in Bristol, England. (Photo by Rogan/Fever Pitch)

A Shared Mission

In the last four years, Huboo has expanded its operations from one warehouse, to operating four fulfilment centres across the UK, along with a head office in central Bristol, and fulfilment centres in The Netherlands, Spain and Germany.

With plans to roll out our operations across multiple other European markets over the next 12 months, the decision to partner with Bristol Sport and its teams was a strategic one to promote the brand across multiple platforms and markets simultaneously.

Bristol Sport founder Steve Lansdown CBE said:

“It’s what we’ve been aspiring to ever since we formed Bristol Sport back in 2014. We are now able to work with a local company that has grown rapidly itself and looking to improve its own standing in the marketplace.

“Bristol Sport offers a unique opportunity to associate with all different types of sports, fanbases and communities. We’ve always said sport will support the city and the city should support sport. Here we have a local business supporting all of our sports and that is fantastic and I’m really looking forward to us working together over the next few years to take us both forward.”


The Bristol Sport Group

Huboo & Bristol Sport: Martin Bysh and Paul Dodd with Steve Lansdown – see the video:

Proud to be Principal Partner

We are very proud to see the Huboo logo take pride of place on a sports shirt for the first time, especially as Bristol is the city where our brand was founded and is headquartered.

David Hill, Huboo’s Head of Brand, has expressed the excitement felt across the whole business:

“We can’t wait to see the team out in force wearing it next season. As a company, we have strong roots in Bristol and our ongoing partnership with Bristol Sport is something we are incredibly proud of. We wish the team every success this season.”

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