Huboo has become the Official eCommerce Partner of Premiership rugby team Bath Rugby, as part of a multi-year agreement.
• The multi-year agreement sees Huboo become the Official Training Wear Partner from the 2022/23 season onwards.
• The official partnership began March 2022.
• Huboo will also be supporting Bath Rugby in the delivery of various community programmes, including the renowned Captain’s Run.
Huboo has also now become the eCommerce fulfilment provider for all Bath Rugby clothing and merchandise housed within its online shop, as well as being the club’s official training wear sponsor.
Martin Bysh, who lives in Bath and is CEO and Co-Founder of Huboo, said:
“We felt that this was a truly authentic partnership for us, given that we first breathed life into Huboo from a garage in Bath – this is where our roots lie. Bath Rugby is so central to the city and its people and it has a great ethos with a focus on community, teamwork and solidarity, which match our core values.”
Huboo is headquartered in Bristol and is currently expanding its scalable model into Europe after significant growth. The business enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes to speed up their processes.
Bath Rugby CEO Tarquin McDonald said:
“We are delighted to announce our partnership with Huboo, an exciting and fast-growing business with deep roots in Bath and the South-West. Huboo has achieved phenomenal growth in recent years, underpinned by an innovative approach, the adoption of new technologies and a strong customer focus. We align strongly with Huboo’s values and forward-thinking approach, and we are proud to partner with Huboo, its founders and staff.”
The partnership means that Huboo will be well-placed to channel its intuitive technology into boosting Bath Rugby’s retail arm of the business, while streamlining its online orders, advancing its fulfilment credentials and improving the overall customer service experience.
Alex Cohen, Bath Rugby’s COO, added:
“The exciting new partnership with Huboo represents a fantastic opportunity to see a real exchange in value between the businesses. Not only are we very much looking forward to working with the Huboo team on a sponsorship basis, but we’re delighted to be using them going forward to support us in our retail operation, fulfilling the online orders we receive and really stepping forward our abilities in this area. Huboo is at the forefront of this industry and we know they are going to make a huge difference to how we look after the fans who use our online shop.”
Paul Dodd, who is Huboo’s Co-Founder and CIO, said:
“We wanted to show our commitment to Bath Rugby as we feel the club shares a strong connection with Huboo. There’s a palpable synergy between our trajectories that we simply couldn’t ignore. This includes our ambitious strategic growth plans, which will lead to exciting times ahead for everyone involved.”