You may be asking yourself what is eBay SEO?
eBay SEO is the process of Optimising eBay listing data and seller performance to rank as highly as possible in eBay search results.
It may seem obvious, but to be successful on eBay, firstly, buyers need to find your listings and secondly, when they do find them, they need enough information to make a purchase (convert).
In this article we will focus on eBay listing data optimisation, however, it is vital to take note that seller performance is equally important on eBay as one simply won’t work without the other!
Whilst there are many benefits associated with optimising your listing date, the primary goal is to maximise your visibility in search. Remember, if it can’t be seen it won’t be sold.
Here’s the thing though, there is no silver bullet!
So, where should you be focusing your time and attention?
Optimising your listings in this way will increase better-qualified traffic to your listings, improve conversion, lower return rates, and deliver a better customer experience. What’s not to like?
Item Specifics are a key piece of the eBay selling equation as they ensure important attributes of the product you are selling, such as brand, size, type, colour, style, and other relevant data.
55% of eBay searches include an Item Specific or some level of filteringSource: eBay Connect 2020
Listings with optimised Item Specifics are immediately more visible on eBay because they help users narrow down their choices using filters on search results. Ultimately, bringing better quality prospective buyers to your listings. This is especially true for some verticals. For example, eBay states that buyers looking for fashion items are 65% more likely to use filters (and therefore Item Specifics) to narrow down their search results.
In summary, you cannot afford to get visibility wrong on eBay, or you risk losing out to your competitors in search volume and therefore sales. Not only that but having a good handle on your eBay store performance data will help you make the right decisions to unlock further growth.
If that sounds challenging, don’t worry – that’s where Optiseller comes in.
Having worked with some of the largest retailers worldwide and driven the launch and growth of over 1,200 eBay stores, we have a wealth of experience in analysing business problems and providing best practice solutions that drive success. And with over 10 years of experience working directly with eBay sellers, we’ve got the tools to help you increase the visibility and convert your listings into sales. With a subscription to Optiseller you can optimise your item specifics and access a host of other features to ensure your eBay store is set up for success!
Chris Cook works as a Customer Success Specialist at Optiseller. Prior to joining Optiseller, Chris managed eBay and Amazon for a large fashion retailer and ran his own eBay and Amazon marketplace business from 2009 to 2019. Find out how Optiseller can help you sell more on eBay here.
The peak season for online sales is now upon us. The busy last quarter of the year comes with several key dates vital for the success of any eCommerce store during this time. Read on to learn about these global recognised sales events and how best to prepare your store for them. November 11th: Singles’ […]
You’ll be surprised how much money you’ll save with a 3PL provider We’re all going to feel the effect of rising costs in the coming months, and eCommerce businesses will be no exception. Creating and distributing online orders is already a costly undertaking, which is bound to increase as prices rise. If you’re managing your […]
Huboo will be at The Retail Supply Chain & Logistics Expo at the London ExCeL on the 2nd & 3rd of March. What is the event? As one of the most revered global retail shows, The Retail Supply Chain & Logistics Expo boasts an incredible array of features designed to encourage business opportunities across the […]