Posted on July 04, 2022
by Savitha Padullaparthi

The Future of eCommerce in the EU

E-commerce centre in the Netherlands

In recent times, there has been a sustained increase in online sales in The Netherlands. One of the reasons for this is that The Netherlands has one of the most advanced infrastructures for eCommerce in the world. With it being a relatively small country, and with its advanced roadways and extensive network, same-day deliveries are prevalent. It also acts as a gateway to the European eCommerce market, especially for merchants in the US and UK; as it opens doors to the entire European market in a single shot. With toll-free access to almost all the European countries with its deal with the Schengen area, it saves a great deal of paperwork.

From warehousing to delivery, Third-party logistics (3PL) can help your business grow by outsourcing time consuming operational tasks to an experienced team of dedicated staff. This includes and is not limited to stock maintenance, assigning product or package identifiers, picking and packing, inventory forecasting, order fulfilment, deliveries, and transportation. This can be an enabler for growth and give valuable time back to business owners, as they don’t have to deal with your logistics requirements directly; time that can be well spent focussing on business development strategies and developing new products.

Cost of living and eCommerce business in NL

The war in Ukraine and the post-pandemic economy have contributed significantly to rising energy costs and inflation, resulting in an expensive life in The Netherlands even for businesses. However, it is still considered a hub for many start-ups, scaleups, and spin-offs. You will find various industries, from agriculture and pharma to technology and logistics. With shared costs this is a perfect business ecosystem. A local Huboo warehouse in the EU means no legal fees, contract negotiations, energy costs, health, and safety for client businesses in the EU.

NL is in the centre of EU

Customer experience

The way a customer interacts with a brand via social media or sales channels, websites, and offline platforms is termed customer experience. In the world of third-party logistics, if the process involves support on clients’ eCommerce platforms or webshops and offers constant customer support that fixes customer issues seamlessly, it is considered interactive and engaging.

Cross-border trade

After Brexit, there has been significant growth in trade and commerce. Despite an average of 6.8% of inflation in the European Union in 2022, trade across Benelux and German regions continue to grow. So far Germany stands as the strongest economy and Luxembourg is one of the richest in Europe.

EU eCommerce updates- Huboo

The current eCommerce penetration rate in The Netherlands is approximately 20% and is expected to increase up to 23% by 2023. Ecommerce turnover in 2022 is reaching US$34.18bn. By 2025, the projected market volume increase up to US$48.77bn with an annual growth rate of 12.58%. The logistics customer base is exponentially increasing and expected to hit 13.4m users by 2025 according to a study by Statista.


By having fulfillment centers across Europe, we can help your business to lower its impact on the environment. Fulfilling orders in the countries where your customers are based cuts down on unnecessary international shipments and instead creates opportunities for local “green” couriers to deliver your products and lower the carbon footprint of your order fulfillment.

Sustainability - Huboo

At Huboo, we’re conscious of the effect supply chain can have on the environment, that’s why we adopt several sustainable practices to create a sustainable fulfilment solution. We offer our clients eco-friendly packaging options, work with carriers who have EV/Hybrid fleets, and partner with brands like to plant trees on behalf of our clients. Moreover, we have paperless picking using our zebra scanners, and our fulfilment centres are partially powered by solar panels.

Our speciality

Internally, we are working on minimizing the energy usage in our warehouses with advanced technology and sustainable infrastructural solutions. With our Hub model, a unique approach of humancentric warehouses called hubs that act as an extension of your team and operations. Every client may have a hub or a part of it and he will be allocated a Hub Manager who is responsible for fulfilling the orders.

Combined with our tailor-made technology and real-time data insights, our clients can enjoy a complete solution through our reliable and personalised fulfillment services. With our intuitive, easy-to-use dashboard that’s been developed with the client in mind, business owners can monitor orders on their account at the click of a button. Clients can easily monitor their inventory levels and any existing orders, as well as tracking shipments using the unique ids that we develop.

Our fulfilment services provide a fantastic solution for businesses in Europe and beyond, with transparency, innovation and sustainability at the core of our fulfillment model.