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Google and Shopify Partnership

Posted on June 16, 2021
by Emma Burgess

Google has recently announced their new partnership with Shopify, giving the eCommerce platform’s 1.7 million+ merchants the ability to reach consumers through Google Search and its other services. 

‘To help more merchants get discovered, it’s important that we support like-minded partners who share in Google’s mission to democratize e-commerce. That’s why today at Google I/O, we announced that we’re expanding our partnership with Shopify, introducing a new, simplified process that will let Shopify’s 1.7 million merchants feature their products across Google in just a few clicks. This new collaboration with Shopify will enable merchants to become discoverable to high-intent consumers across Google Search, Shopping, YouTube, Google Images and more.’

To show prospective shoppers the most relevant shopping information, Google has introduced an AI-enhanced Shopping Graph, their most comprehensive, real-time dataset about products, inventory and merchants.  

‘We know it’s easy to get inspired just by strolling your neighbourhood, browsing a magazine or taking note of something online. That’s why we’re building new, more integrated shopping experiences to meet you where you already are. For instance, one of the most popular ways people take note of things they like is by taking a screenshot — but it’s not always easy to take action on those screenshots afterwards. Now, when you view any screenshot in Google Photos, there will be a suggestion to search the photo with Lens, allowing you to see search results that can help you find that pair of shoes or wallpaper pattern that caught your eye.’ 

‘We also know that shopping isn’t always a linear experience. You may open your browser intending to shop but switch your focus to an email or news article, or you might not be ready to buy yet. That’s why, along with other new modules in Chrome that help you pick up where you left off.’

Shopify isn’t playing favourites when it comes to distribution, however. The multinational eCommerce company has integrated with other large platforms, too, including Facebook and TikTok

Investors jumped at the chance to hold a stack in the company, as shortly after Google’s announcement, Shopify’s stock jumped 3.52%. 

Huboo integrate fast and free with Shopify so that online sellers can seamlessly connect their shop with our fulfilment solution. You can see how easy it is to integrate here: