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Top 10 eCommerce disruptors to watch in 2021

Posted on June 01, 2021
by Emma Burgess

2020 was the year that no one expected, consumers behaviours and habits evolved and as a result, the already thriving eCommerce industry skyrocketed beyond previous expectations. Let’s look at the top 10 brands and businesses set to disrupt the industry in 2021.

Hello Fresh 

Founded in: 2011 by Ciambella, Dominik Richter, Luca Ranaldi, Thomas Griesel
Total funding: $367.5m
What they do: Berlin-based Hello Fresh, also known as the world’s most ruthless start-up, was founded in 2011 by Dominik Richter, Thomas Griesel and Jessica Nilsson, who hand-delivered their first ten orders to their customers. The weekly meal-kit subscription service achieved unicorn status in 2015 after raising $74 million in funding. 2020 bore witness to a 107% growth due to pandemic-increased demand, but there’s still more room to run. 

How HelloFresh uses big data to cook up millions of custom meals | ZDNet


Total funding: £450 mil 
Founded in: 2018 by Alex Chesterman
What they do: Whilst the revenue no longer suggests that Cazoo is a start-up, Britain’s first-ever unicorn, with a value of over £1 billion is only three years old. The online car retailer released its Q1 fiscal report, which shows a revenue increase of 481% to £113.9 million driven by significant retail order growth in the UK. 

Cazoo Media Assets | Cazoo


Total funding: £398 million 
Founded in: 2019 by Johnny Boufarhat
What they doHopin is a London-based live online events platform, aka Zoom’s arch-rival. After series B of fundraising acquired the two-year-old company with $125 million, which takes them to a record rise of $165 million, making them the UK’s fastest ever double unicorn. Hobin is currently valued at $5.7 billion. 

Hopin digital platform - WWT Drinking Water Quality Conference 2020


Total funding: £20 mil 
Founded in: 2019 by Piotr Pisarz and Asher Ismail. 
What they do: Europe’s first revenue-based finance provider aims to help founders raise working capital without giving up control of their business. Headquartered in London with offices in Warsaw, the growth finance company secured nearly £31mil in debt and equity funding in September 2020.

Uncapped - Current Openings


Total funding: over £62 million 
Founded in 2007 by Chris Tanner 
What they do: Brightpearl is a Digital Operations Platform, partner at Huoo and is explicitly designed for retail business models. Series C funding saw the platform secure a further £16 million into the company. 

Omnichannel Retail Software - Retail Management - Brightpearl


Total Funding: N/A
Founded in: 2005 by Fedor Dzjuba
What they do: Linnworks is a cloud-based order and inventory management solution designed for item-based businesses and retailers, and partner at Huboo!

Linnworks Pricing, Alternatives & More 2021 - Capterra


Founded in: 2014 by Cas Paton. 
Total investment: £10 million 
What they do: OnBuy have raised £8 million so far, and this investment round will take them up to £18 million. They’ve already secured over £6 million in investment from venture capital firms before formally opening the round, with a further £2 million from multiple private investors currently being negotiated. Now they’re offering sellers and partners a truly exclusive opportunity to share in their future success.

We're coming to OnBuy! – ARKS Global


Founded in: 2009 by Eddie Machaalani and Mitchell Harper
Total investment: $224.2 million 
What they do: the cloud-based eCommerce platform offers online store management features, such as online payment methods, analytics and order fulfilment, to name a few. BigCommerce’s FY 2020 revenues reached a record of $152.4 million, up 36% compared to FY 2019. The firm’s revenue growth also accelerated to +40% year on year during the pandemic.

Comprehensive Going Live Checklist For Your BigCommerce Website


Founded in 2003: by Anthony Casalena
Total investment: $578.5 million
What they do: Squarespace is a website building and hosting company that is an all-in-one solution for anyone looking to create a site. Squarespace Inc was recently valued at $6.5 billion in its market debut on Wednesday after its shares opened 4% below their reference price. Shares of the website building and hosting company opened at $48, down from the reference price of $50 a share.

12+ Best Squarespace Templates of 2021 - Theme Junkie

Stitch Fix 

Founded in: 2011 by Katrina Lake
Total investment: $79.4 million    
What they do: Stitch Fix is an online personal styling service that uses recommendation algorithms and data science to personalize clothing items based on size, budget and style, with a current valuation of $1.66 billion.

How Stitch Fix uses data to personalize fashion for millions - Jilt