Amazon Prime Day is one of the best opportunities to buy Amazon devices and other products at discounted prices. Check out below when is Amazon Prime Day 2024 and how to make the most of it.
Amazon Prime Day 2024 is likely in July 2024. However, considering the current eCommerce performance, we can expect surprises from Amazon.
Prime Day 2023 took place on July 11th and 12th. In 2022, Amazon surprised everyone with two Prime Day events: the first took place on 12th and 13th July and the second on 11th and 12th October. In 2021, the event took place 21st and 22nd June.
We expect Prime Day to follow the same pattern from previous years: a 48-hour (2 days) event.
Since 2024 is a challenging year for eCommerce, we can expect more surprises and strong offers.
Amazon will communicate the exact dates closer to the event. The event marketing campaign usually starts one month before the event. The reason for this mystery surrounding the exact date is simple. Imagine if customers decide to wait until Prime Day to buy something, sales would be low for a whole month.
Amazon Prime Day is Amazon’s biggest sale: during two days, thousands of products are offered with special discounts to Amazon Prime members. However, customers without a Prime subscription can also benefit from discounts.
Prime Day is one of the best opportunities outside Black Friday, Christmas and Boxing Day. It’s a no-brainer if you want to buy Amazon devices and subscription services. And it’s one of the biggest opportunities of the year to buy products from your wishlist at special prices.
It’s important to check if you could save money on Prime Day with a Prime subscription. To do it, check the discounts you could get with and without the subscription and compare them with the subscription fee. Don’t forget there are additional benefits from Amazon Prime.
The event is huge, with a massive marketing campaign. Merchants can increase their visibility and their sales by offering discounts. They can sell overstock without harming their reputation. And can also take advantage of the buzz and traffic generated by the event.
If you have a great offer or an outstanding product, you can have them featured on a website that covers the event and multiply your sales.
Amazon Prime Day is one of the best opportunities to purchase Amazon devices and subscription services at discounted prices. However, customers may be disappointed if the specific products they desire are not included in the sale. And this is exactly what happened in previous editions.
However, Prime Day is still a very important day on the sales calendar. If you sell on Amazon, think about the event as an opportunity to increase your sales (and our fulfilment can help you manage your eCommerce logistics during sales peaks).
Both events offer opportunities for bargain hunters to save money. Black Friday has one advantage: with more competition, it can offer more options. However, Black Friday happens only in November, so if you have to buy any product earlier, Prime Day is an excellent option.
Away from Amazon Prime there are plenty of other events that will have consumers reaching into their pockets.