Why Pinterest is the Undiscovered Secret Weapon of eCommerce

We all know about the benefits of marketing on Facebook and Instagram; household brands, start-ups, charities and even governments are leveraging the platform to increase exposure. This influx of demand has meant that brands have to work harder and spend more money to get results; in the world of eCommerce, with its tiny margins and fierce competition, this may not be a viable option for some business owners.

So the question is, how else can brands get in front of customers with buying intent?

The answer is another platform not very widely discussed but very well suited to shoppers looking to discover new products: Pinterest.

Why you need to be on Pinterest

Pinterest has over 459 million monthly active users, gaining more than 100 million monthly active users last year. Historically, Pinterest has been heavily skewed to women, but last year men were one of the fastest-growing demographics, growing by 50% in 2020.

Of course, it’s largest demographic is still women ages 24-34, so if you have products that lend itself to women in these age groups, Pinterest is definitely worth testing. Keep reading for top tips from Magnet AMS to get you started.

Four Pinterest tips to increase your traffic in 90 days

1. Build an audience and leverage organic traffic: one of the unique things about Pinterest in comparison to other platforms like Facebook is how long your content will continue to get traffic. Pins can continue getting traffic up to 6-months after they were posted. So organic long-lasting content is essential and well worth it!
   
2. Use keywords: there is no escaping this; the right keywords help you and your potential customers find each other. And it also helps Pinterest facilitate these connections. When crafting descriptions, make sure they are packed with the benefits of your product; keywords without benefits will affect shoppers’ purchasing decisions negatively.
   
3. Engage and join grouping boards: engaging with other content creators or even competitors is good because it helps broaden your reach, enables you to reach new audiences and provide more inspiration for pins. Joining group boards is another way to expand your reach and audience.
   
4. Product inserts for Pinterest: use QR codes to drive traffic to your Pinterest page; this will help you grow your audience and reach customers directly.

Like most platforms, there is no one-trick to succeeding; it’s about thinking about the shoppers experience and becoming shopper obsessed. Obsessing about the shopper will help you optimise your boards and, ultimately, your pins.

Obviously, for most businesses, this can be time-consuming, and you may prefer to focus on other aspects of your business. If you would rather hand this over to experts, MagnetAMS would love to talk with you. Book a free appointment here.

Connie Amode
Head of Client Services
Magnet AMS

Huboo works in partnership with Magnet AMS. To find out how you can partner with Huboo click here