We all know about the benefits of marketing on Facebook and Instagram; household brands, start-ups, charities and even governments are leveraging the platform to increase exposure. This influx of demand has meant that brands have to work harder and spend more money to get results; in the world of eCommerce, with its tiny margins and fierce competition, this may not be a viable option for some business owners.
So the question is, how else can brands get in front of customers with buying intent?
The answer is another platform not very widely discussed but very well suited to shoppers looking to discover new products: Pinterest.
Pinterest has over 459 million monthly active users, gaining more than 100 million monthly active users last year. Historically, Pinterest has been heavily skewed to women, but last year men were one of the fastest-growing demographics, growing by 50% in 2020.
Of course, it’s largest demographic is still women ages 24-34, so if you have products that lend itself to women in these age groups, Pinterest is definitely worth testing. Keep reading for top tips from Magnet AMS to get you started.
Like most platforms, there is no one-trick to succeeding; it’s about thinking about the shoppers experience and becoming shopper obsessed. Obsessing about the shopper will help you optimise your boards and, ultimately, your pins.
Obviously, for most businesses, this can be time-consuming, and you may prefer to focus on other aspects of your business. If you would rather hand this over to experts, MagnetAMS would love to talk with you. Book a free appointment here.
Head of Client Services
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