Provenance is a platform that validates and amplifies sustainability credentials for consumer packaged goods, empowering customers to cut through the greenwash and make sustainable choices with confidence. Provenance’s platform enables businesses to be transparent about their impact from discovery to checkout, realise their sustainability ambitions and future-proof their market share.
By embedding Provenance’s clickable sustainability badges (e.g. B Corp, Independently Owned Businesses or Recyclable Packaging) on product pages, you can communicate your sustainability progress in a way that customers love.
Provenance’s Proof Point technology enables you to track exactly how your customers are interacting with these initiatives, to better understand what they care about most.