When is the next Amazon Sale?

If you search for “Amazon Sale” or “Amazon Prime Day”, you’ll see many results trying to guess the exact date of the most expected opportunities for customers and sellers.

In this article, we’ll try to anticipate when the next Amazon sale will happen and offer insights to help eCommerce sellers grow their businesses on Amazon.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 will take place on 16th-17th  July 2024 across the UK and other territories.

When did Amazon Prime Day 2023 take place?

Prime Day 2023 took place on July 11th and 12th. In 2022, Amazon surprised everyone with two Prime Day events: the first took place on 12th and 13th July and the second on 11th and 12th October. In 2021, the event took place 21st and 22nd June.

How long will Prime Day 2024 last?

The 2024 Prime Day will  follow the same pattern from previous years: a 48-hour (2 days) event. Starting from 12am on 16th July and ending at midnight the following day.

What to expect from Prime Day 2024?

Since 2024 is a challenging year for eCommerce, we can expect more surprises and strong offers. Amazon have already announced some offers on their devices and services including Audible and Amazon Music for new customers as well as some names of the big brands participating in the sale.

When will Amazon confirm the exact Prime Day date?

Amazon confirmed the date of the sale this year on 25th June, giving limited notice for shoppers to add items they wish the purchase to their wishlists ahead of time, to make sure they don’t miss out.

What is Amazon Prime Day?

Amazon Prime Day is Amazon’s biggest sale: during two days, thousands of products are offered with special discounts to Amazon Prime members. However, customers without a Prime subscription can also benefit from discounts.

Advantages for customers

Prime Day is one of the best opportunities outside Black Friday, Christmas and Boxing Day. It’s a no-brainer if you want to buy Amazon devices and subscription services. And it’s one of the biggest opportunities of the year to buy products from your wishlist at special prices.

It’s important to check if you could save money on Prime Day with a Prime subscription. To do it, check the discounts you could get with and without the subscription and compare them with the subscription fee. Don’t forget there are additional benefits from Amazon Prime.

What do people say about Prime Day?

Amazon Prime Day is one of the best opportunities to purchase Amazon devices and subscription services at discounted prices. However, customers may be disappointed if the specific products they desire are not included in the sale. And this is exactly what happened in previous editions.

However, Prime Day is still a very important day on the sales calendar. If you sell on Amazon, think about the event as an opportunity to increase your sales (and our fulfilment can help you manage your eCommerce logistics during sales peaks).

When is the best time to shop, Black Friday or Prime Day?

Both events offer opportunities for bargain hunters to save money. Black Friday has one advantage: with more competition, it can offer more options. However, Black Friday happens only in November, so if you have to buy any product earlier, Prime Day is an excellent option.


For eCommerce sellers: take advantage of Amazon Sales to grow your business

Amazon Sales are huge, supported by massive marketing campaigns and the Amazon customer database. Merchants can increase their visibility and their sales by offering discounts. They can sell overstock without harming their reputation. And can also take advantage of the buzz and traffic generated by the event.

If you have a great offer or an outstanding product, you can have them featured on a website that covers the event and multiply your sales.

Sell overstock without harming your brand

Amazon Sales are the perfect opportunity to sell the accumulated stock with a reduced margin and have more space for your next steps.

Discounts are expected during sales. For this reason, you don’t have to worry about lower prices harming your reputation.

Usually, the lower prices can be offered as Amazon deals or limited-time deals.

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Get featured in the event coverage

Many different websites select the best deals from an Amazon Sale. Do you have a great product and an amazing offer? Try to get featured in the event coverage. Contact these websites to increase your chances.

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Make sure your fulfilment operation is ready

If you have amazing offers, you can expect to sell more. And to fulfil more orders. Remember Amazon has restrictions for sellers that don’t meet the fulfilment requirements.

If fulfilment is a bottleneck for you, you can outsource your fulfilment with a provider like Huboo.

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Use Amazon Sales as a training to holiday season

Amazon sales are great for testing purposes – you can test and learn to get ready for the most important season of the year for eCommerce.

Improve your mobile website, check your fulfilment operation, test the timing of your supply chain.

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When is Amazon Prime Day 2023?
When is Amazon Prime Day 2024? Our fulfilment solutions can help you manage your sales peaks.

Other key eCommerce Dates in 2024

Away from Amazon Prime there are plenty of other events that will have consumers reaching into their pockets.

Click here to see the 2024 eCommerce calendar.

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