Why does Shipping matter?
Shipping is the final step of the fulfilment process and involves transporting goods ordered from an online retailer to the end customer, usually via a courier such as Royal Mail, Evri or FedEx. It plays a pivotal role in a brand’s success and here’s why:
60% of global consumers expect same, next, or two-day delivery
73% of buyers have abandoned a cart because they had to pay a delivery charge
Shipping costs can account for up to 10% of an ecommerce businesses expenses
Choosing which courier to use, what services to offer and what to charge can therefore not only impact your conversion rate, but also how you stand out from your competition and even your profitability. Finding a solution that balance between these competing needs can be a headache, so how do you know which is the right choice?