Coblo’s journey with Huboo: transforming toy fulfilment and inspiring children’s creativity

Check out the interview with Elzemiek van Berkel.

Coblo, fulfilled by Huboo

Coblo was founded in 2021 with a mission to inspire creativity, spark imagination, and promote the development of problem-solving skills in children. With its innovative magnetic pieces, Coblo creates products that are engaging and educational, while also being fun and safe.

The name Coblo is derived from the two words “Construction Blocks” and the brand is known for its beautiful, safe, and strong magnetic building blocks with a unique star design.

Collaboration with a toys and games fulfilment partner, Huboo

Coblo began their journey processing and shipping orders in-house. But as the orders increased, they soon realised it was time to get professional help. They began searching for a third-party fulfilment partner and came across Huboo. After an initial phone call and demonstration of the dashboard, their decision was made.

Enabling growth

Enabling growth

Coblo has ambitious plans for the business over the coming months. They are working on innovative product development and bringing in wider colour ranges, focusing primarily on the Netherlands and gradually expanding into other European markets, i.e. Germany, Finland, Poland and the Czech Republic.

“Due to Huboo’s incredible growth and expansion, both in the UK and overseas in recent years, we plan to scale up and expand overseas effortlessly, growing our customer base outside of the Netherlands without having to worry about navigating fulfilment logistics in different countries,” explains Elzemiek.

Expanding Horizons: Coblo’s Strategic Growth with Huboo’s Global Support

Following a successful pastel range magnetic blocks launch in 2022, Coblo are set to introduce a pastel-coloured marble run and big base plates before the summer.

Elzemiek says, “At Coblo, our passion for open-ended play is driving our success and with the help of Huboo, we are sure to keep growing and bringing uninhibited and exuberant fun to children all around the world.”

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