Huboo partners with Carlsberg for limited-edition Champions Cans

We’re so excited to have partnered with Carlsberg to fulfil orders of their limited edition ‘Champions Can’ in celebration of Liverpool Football Club’s premier league victory last season.

For the first time ever, the iconic green Carlsberg can has gone red and features LFC’s crest, player signatures and replaces the words ‘1847 onwards’ (a reference to Carlsberg’s 173-year heritage) with the words ‘Champions, 2020 onwards.’ With anticipated demand for the limited-edition beer cans high, we saw 6,300 cases, with each pallet containing 1,512 cans, arrive at their warehouse last week ahead of the football season starting on the weekend.

“Our set-up is completely unique in that we have self-contained ‘micro-hubs’, which replicate the inputs, processes and outputs of a complete warehouse within a few hundred square feet. This approach means we can easily respond to new clients by simply erecting new micro-hubs quickly and easily. Depending on stock volume, we can give a client one, two, three or more micro-hubs so all their products are together, in the same place, managed by the same Hub Manager.  Think of it like Lego bricks being put together.

This approach gives us enormous flexibility when it comes to responding to new business enquiries and enables us to meet the needs of even the most established brands. We picked, packed and shipped over 150,000 pre-ordered cans ahead of the weekend, in time for when the football season started.”

Says Marty Bysh, CEO of Huboo

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