Embracing Baldness with Confidence: The Journey of The Bald Brothers

Discover the inspiring story of The Bald Brothers, a blog-turned-brand dedicated to empowering bald men, and their seamless partnership with Huboo for business growth and customer satisfaction

Myself and Richardt are two brothers who were born in Port Elizabeth, South Africa. We have both suffered with hair loss for years, so we decided to write about our struggles in a blog. For obvious reasons, we called it ‘The Bald Brothers’, and started publishing in 2019: www.thebaldbrothers.com.

We soon realised that we weren’t the only men who suffered emotional turmoil because of hair loss. Our blog started to become increasingly popular, with lots of readers getting in touch with their personal stories and challenges. Within two years, we released our own moisturiser called ‘The Bald Boss’, and the brand just kept growing from there.

What are the brand’s missions and goals?

You could say that our business model works two-fold. On the one hand, we have our popular content blog, and on the other is our bald men’s moisturiser brand, The Bald Boss. Our main aim is to help men overcome hair loss, start a grooming routine, and feel confident as bald men going forward. Honestly, our main aim is to help bald men live their best lives.

We actively encourage men to shave their heads when they start losing hair and embrace their baldness. Head shaving and grooming is one part of embracing being bald, and we encourage men to take it seriously. To some extent, we feel like we have accomplished our mission, as we are seeing more and more guys enjoy having a shaved head and being bald and proud. It’s amazing to see so many overcome hair loss and live better lives because they took the plunge, shaved their heads and overcame the emotional turmoil that is often associated with hair loss!

Any other thoughts you’d like to share?

Being a relatively new start-up, I know how time-consuming fulfilment and logistics can be. It can be a real headache for business owners like us, so it’s amazing to have a fulfilment partner like Huboo on board. I did the first 500 units myself, and spent many hours holding up others customers at the post office. Having Huboo take care of all this for me is just great, and like I say it really does give us more time to focus on growing the brand. I really recommend eCommerce brands in the FMCG sector to use Huboo.

Discover how we can help you grow