Huboo makes Toys and Games fulfilment simple. We take your stock, store it, pick, pack, and deliver it for you automatically. We can offer fulfilment for card games, board games, puzzles, toys, and all kinds of products in the toys and games industry.
Our scalable and flexible toys and games fulfilment model means you don’t have to worry about peaks in sales or seasonal surges. We offer transparent pricing, fair terms, and honest communication, and you can monitor every stage of the process from your Huboo Dashboard.
The market for toys and games can be volatile, with huge peaks in sales around the end of the year, and the release of any popular movies and TV shows. While seasonal peaks are expected and can be prepared for in advance, there are many recent examples of where the market for toys and games can be unexpectedly due to popular culture. For example:
⇒ eBay saw a 215% increase in sales for chess boards and accessories following the release of The Queens Gambit on Netflix in 2020
⇒ Sales for Barbies and Dolls as a whole increased 25% following the release of the Barbie movie in the summer of 2023
Responding to these trends quickly across a range of social and sales channels can bring huge rewards for toy and game sellers but takes time and resources.
Benefits of working with a Toys and Games fulfilment services partner
More accurate inventory with automated updates as part of our integrations
Simplified processes across multiple sales channels with orders from any sales channel managed from one dashboard and location
Flexible warehousing which can be quickly scaled to adapt to increases in demand for specific SKUs without committing to additional staff and storage contracts.
Piece of mind to concentrate on promotional activity knowing that operations are taken care of by award winning experts in fulfilment and logistics
We know one size doesn’t fit every business. So you can integrate with one of our international courier partners – and get Huboo Express rates. Or integrate your existing courier service and plans with us. Simple.
The biggest eCommerce marketplaces for toys and games
In 2023, it is estimated online sales account for 44% of all toy and game sales in the UK, and that 60% of these sales were placed through a marketplace.
Our extensive range of integrations includes all the major eCommerce platforms and marketplaces within the toy and game category, giving you access to new sales channels across Europe and globally to maximise the growth opportunity for your toy brand. The biggest toy and game marketplaces include:
With a presence in hundreds of countries globally, Amazon is a popular choice for new toys and games, including video games and consoles.
The most popular toys purchased on Amazon are: Face paints, card games, traditional toys such as Jenga and Lego, and crafts.
eBay is a popular choice for both new and used toys and games in the UK and Europe. The global used toy market is estimated to be worth around $10 billion in 2023, with consumers looking for more sustainable and cost effective options.
Bol.com is a Dutch online retailer that sells a wide variety of goods, including toys and games, helpfully categorised by age range and type to help consumers discover the perfect toys and games for their needs. With 13 million users, Bol.com appeals to a large and diverse range of buyers in the Netherlands.
Most popular subcategories on eBay are: ⇒ Collectable card games ⇒ Action Figures ⇒ Toys for babies ⇒ Video Games
The size and shape of some toys can make them difficult to store and pack cost effectively. With our unique hub model and pricing structure, storage on all products is free for 2 months and we do not charge by the space taken up by your Hub, helping to keep these costs to a minimum.
Our experienced team an work with you to find the most suitable packaging solutions to minimise the materials used to ship your goods safely.
Huboo has been a breath of fresh air for us, it has allowed us to reach the global market as well as maintain our hold on the UK market. I don’t have to worry at all about the service that Huboo offers, which, as a business owner, is the ideal scenario. Before Huboo, we were incredibly reliant on Amazon FBA and fulfilling orders ourselves which used to take up all of our time and didn’t allow us to focus on growing our business.
The way that Huboo’s WMS links to Shopify, and how it runs our inventory management, is all very effective. Integrating seamlessly with other platforms such as WooCommerce, in addition to the API with bol.com is impressive, and it allows us to scale the system with ease. This is one of the key reasons why we joined Huboo.