Grow your Vitamin and Supplement brands through fulfilment.
Simplifying your fulfilment can speed up delivery times and create a great experience for your customers—from order placement to final delivery.
A streamlined fulfilment process allows you to focus on the most important aspects of your Vitamin and Supplement brand, like product development and marketing, instead of managing logistical complexities.
Are you able to react quickly to sudden spikes in customer demand? How do you manage seasonal fluctuations, like the increase in sales during autumn and winter?
Your fulfillment must be flexible and have unlimited scalability to handle peaks in order volumes.
Your warehouse should incorporate a dedicated area for your vitamin and supplement products so that they leave in the same condition they arrived.
In addition to this, your fulfilment provider needs to demonstrate that it has batch control, stock checking and quality assurance measures to ensure products don’t exceed best-before dates. This is particularly important in the case of products that contain specific ingredients. One example of best practice is adopting a first-in-first-out method so that older products are picked, packed and shipped as a priority, minimising the risk of waste and items reaching expiration or best-before dates.
It’s vital that customers receive their Vitamin & Supplement orders as per your instructions and, crucially, without any damage or breakages.
Some fulfilment providers can even meet more targeted packaging requests so that your products arrive complete with a sample, branded note or other marketing collateral of your choosing.
A good delivery experience encourages customers to order again. But this doesn’t always mean the same or next day. Customers want high levels of service at a reasonable cost and transparency throughout the fulfilment process.
In a nutshell, they want to know where the item is, when they can expect it and a guarantee that the correct product will arrive at the time stated.
Alongside the importance of brand narrative, personalisation is becoming an essential way for eCommerce brands to build relevance and differentiation with customers. And, fortunately, wellness is one area of retail in which customers are more than happy to hand over their data in return for a more bespoke, personalised service, alongside access to new ingredients, approaches and formulations.
Vitamin and Supplement brands that invest more in understanding their customers’ health and wellness have a real opportunity to establish meaningful long-term relationships and embed positive behaviours that will directly improve their bottom line – the ultimate win-win scenario.