Huboo and Bristol Sport in Historic Principal Partnership

Given the breadth of the groupwide agreement, and both Huboo and Bristol Sport being headquartered in the same city, the deal is unique in nature and the first of its kind in the UK. It sets the standard for sporting partnerships going forward. It will also be the first time that all five of the group’s professional teams will have one unified front of shirt partner.



It’s a truly authentic partnership that works on many levels due to the synergies between Huboo and Bristol Sport, from our respective and rapid growth to our commitment to supporting local communities and making Bristol proud.

Together we will be able to make a highly positive impact in the South-West. As Bristol-based enterprises, we both have an affinity for our region and together we can make a positive impact in the area both professionally and socially through business ventures and charity events.

Martin Bysh, Co-Founder & CEO, Huboo:

“As Huboo continues to grow at pace and our expansion across Europe accelerates, we’re delighted to announce our position as Principal Partner to Bristol Sport in a collaboration which has such strong ties to our founding roots.

“Huboo’s core values are perfectly aligned with those of Bristol Sport’s and together we aim to raise the bar for what is possible with a partnership of this scale. It’s an exciting time for both Huboo and Bristol Sport. We have a shared vision of making Bristol proud.”

In the last four years, Huboo has expanded its operations from one warehouse, to operating four fulfilment centres across the UK, along with a head office in central Bristol, and fulfilment centres in The Netherlands and Spain.

With plans to roll out our operations across multiple other European markets over the next 12 months, the decision to partner with Bristol Sport and its teams was a strategic one to promote the brand across multiple platforms and markets simultaneously.

Bristol Sport founder Steve Lansdown CBE said:

“It’s what we’ve been aspiring to ever since we formed Bristol Sport back in 2014. We are now able to work with a local company that has grown rapidly itself and looking to improve its own standing in the marketplace.

“Bristol Sport offers a unique opportunity to associate with all different types of sports, fanbases and communities. We’ve always said sport will support the city and the city should support sport. Here we have a local business supporting all of our sports and that is fantastic and I’m really looking forward to us working together over the next few years to take us both forward.”

Huboo will become Principal Partner from June 1st 2022.