Meet the Senior Management Team

Our Senior Management Team have a wealth of expertise and experience in eCommerce, logistics and more.

Co-Founder & Chief Executive Officer

An experienced technologist and entrepreneur, Martin has led Huboo from inception, through £100m of fundraising, and its successful launch across multiple European territories.

Co-Founder & Chief Innovation Officer

With 20 years’ experience at Procter and Gamble, Paul’s background in engineering and distribution led him to co-found Huboo and write its first hub software programme.

Chief Operating Officer

With over 34 years transport and logistics experience, 16 of which were spent in FedEx, Allan has extensive knowledge of managing warehouse facilities across the UK and Europe.

Head of Loss Prevention

With 20 years of experience in Loss Prevention, Andy has been involved with issuing criminal sentencing, and the detection and recovery of over £15 million worth of missing products.

Board Member

Cleo is currently a partner at Stride.VC. and previously was an executive at Uber; building the Uber China business from its infancy in 2014 up until its $35B merger with Didi Chuxing.


Darren has worked in the Software Engineering space for over 15 years building products in the Banking, Housing and Health sectors across a wide range of business sizes.

Head of Brand

David’s Marketing career started in London at health & fitness club chain Virgin Active, followed by five years shaping Marketing strategy for Bupa in London & the South East, successfully delivering 4x customer acquisition growth.

Board Member

A Venture Capital investor at Mubadala Capital, the asset management subsidiary of Abu Dhabi’s Mubadala Investment Company, which has $284 billion in assets under management.

Chief People Officer

Gareth has worked within the People and Culture space and Leadership roles for the last 15 years, employed in global organisations, managing change across different territories.

Chief of Staff

Gordon has led multinational tech industries to achieve International Growth. He is also experienced in running global operations and implementing strategic policies.

Head of Data Science

Gustavo is an experienced data scientist with a demonstrated history of providing AI-powered software solutions to industry primes. He is a professional with over 8 years’ experience in the aerospace sector.

Director of HR

Hannah is an accomplished and business-driving HR professional with more than 18 years’ experience in a variety of sectors, including senior leadership roles in high-growth tech startup businesses and global enterprises.

Head of Integrations

James is the Managing Director of, which was acquired by Huboo Technologies in January 2022. He is now Head of Integrations at Huboo.

Head of Learning & Development

Jo has over 15 years of experience working in Learning and Development creating and delivering organisational development strategy and learning interventions.

Vice President of Enterprise Sales

An experienced logistics professional, Mark spent numerous years working for the likes of DPD and FedEx, working closely with US brands looking to expand into the EU market.

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