James started his tech journey at University where he obtained a BSc in Business & Computer Science. Shortly after he worked in the City of London supporting some of the world’s largest financial institutions.
James’ hunger for innovation and entrepreneurial spirit lead him to found his own software development agency in the eCommerce sector in 2013. He later developed the SaaS integrations product Roseta.io, which was acquired by Huboo Technologies in January 2022.
James and his team continue to operate Roseta.io as a wholly owned subsidiary of Huboo Technologies. They support Huboo’s growth by providing market leading integrations across Europe via eCommerce platforms, marketplaces and enterprise level ERP solutions.